| Opening, by Women Techmakers HK team | |
| Understanding the Power of Generative AI, by Doralyn Chan, Technical Account Manager, Google Cloud | Understand the exciting world of Generative AI! Explore how this cutting-edge technology creates new text, images, code, and more. Learn the core principles of generative models and discover its potential impact on creativity, problem-solving, and various industries. No technical background needed. |
| Intro to LLM Prompting Technique, by Lan Tran, Solutions Engineer, GenAI Ads, Google | Are you ready to explore the world of large language models (LLMs) and learn how to use them to enhance your job performance?
In this beginner-friendly workshop, you will learn the basics of LLMs, including what they are, how they work, and how they are being used in a variety of industries. You will also have the opportunity to participate in hands-on activities where you will learn how to write effective prompts to generate creative text formats, write different kinds of creative content, and answer your questions in an informative way. Whether you are a marketer, recruiter, or simply someone who wants to learn more about LLMs, this workshop is a great way to get started. |
| Challenges in AI Policymaking, by Charmaine Ng, Director of Digital Policy (Schneider Electric) and Future of Tech Policy Council Member (World Economic Forum) | While not specific to AI, the oft-repeated refrain is that technology-related legislation lags behind the development of technology, and that policymakers need to do better, faster.
With emerging technology like AI, traditional methods of policymaking fail us. The rapid speed at which the technology develops outpaces the slower speed at which policymakers are able to properly grasp its potential benefits and risks, and by extension, what and how to regulate — even before we account for often-lengthy legislative processes.
Charmaine argues for an alternative method of policymaking: agile governance, where policy development is no longer limited to governments but rather is an increasingly multi-stakeholder effort. |
| Panel: Impact of Generative AI to product development teams, by Lowene Chan (CX), Phoebe Kwok (AllStarsWomen DAO), Regen Au (GenMax Lab), Maria Sit (AIA Group), Vita Henderson-Chan (Star-Kin) | Since the end of 2022, the development of Generative AI has been skyrocketing. It brings significant impact to multiple roles in product development teams, be it product managers, designers, developers and QA. While some may worry that GenAI may eventually replace their roles, GenAI is undoubtedly helpful tool for us to boost our productivity in so many ways. What would be the right mindset for us to deal with GenAI technologies? If we were to leverage GenAI at work, what would be the best practices to maximize its outcome?
Panelists:
Lowene Chan, Digital Experience Manager, Strategy and Design, Cathay Pacific;
Phoebe Kwok, Founding Member, Head Of Partnerships - Asia Pacific, AllStarsWomen DAO;
Regan Au, Founder, GenMax Lab
Maria Sit, Director - Customer Engagement, Group Marketing, AIA Group;
Vita Henderson-Chan, Creative Lead & Founder, Star-Kin
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| VISION VS VISUAL, by Vita Henderson-Chan, Creative Lead & Founder, Star-Kin | In her International Women's Day talk, Vita Henderson Chan explores "Vision vs Visual," scrutinizing the impact of generative AI software on the creative industry.
Delving into the nuances between Art and Design, she demonstrates how AI tools like Midjourney, Chat GPT, and Stable Diffusion can accelerate artistic expression, and optimise corporate creative workflow. Vita advocates for responsible AI stewardship, proposing strategies for creatives to adapt and thrive alongside advancing technology.
She emphasizes the need for cerebral and experimental approaches to creativity and strategy, underscoring the importance of human intentionality in driving artistic innovation. Join us for a thoughtprovoking discussion on embracing technological evolution while honoring our role as custodians of creativity and responsible parents to our AI “digital children”. |
| Beyond Best Practices: AI-Powered Frontiers in Google Ads Creative Optimization, by Rita Wang, Advertising Solutions Architect, Google | Ads optimization in digital marketing is in a constant state of evolution. While best practices provide a strong foundation, staying ahead of the curve requires exploring new approaches. Gen-AI is transforming the way we generate and optimize ad creatives, enabling us to go beyond traditional methods and uncover data-backed strategies that surpass standard benchmarks. I'll be on a journey with you about my own experience using AI to push the boundaries of creative optimization in Google Ads. |
| Evolution of China’s Internet User Growth: Insights from the Past and Anticipating the Future, by Helen U, Head of Growth & Strategic Partnerships, Tencent | The evolution of internet user growth in China has progressed through distinct stages, each with its own constraints and technological advancements that have led to the emergence of new models. This sharing will use growth marketing as a case study to explore the implications of this historical progression and provide insights into what can be anticipated for the future. Additionally, the discussion will emphasize the critical need for individuals to adapt to this dynamic landscape, leveraging both technological and human capabilities to succeed in the evolving future landscape. |
| Understanding and Managing Implicit and Explicit Bias in Tech, by Jaimee Stuart, Senior Researcher - Team Lead, United Nations University | In the contemporary world where digital interconnection is omnipresent we are still facing a global gender digital divide – women and girls are less likely to have access to digital devices, less likely to be educated in STEM professions (especially in emerging technologies), and have lower levels of digital self-efficacy and confidence in their skills even if they excel in terms of their performance. In this interactive session, Dr Jaimee Stuart – a cultural psychologist who specializes in computer human interaction – will take you through the wide ranging influences of bias in tech and how it effects everyone, but particularly how it this may maintain the digital divide and potentially create new risks in the future. |
| Demystifying Sponsorship, by Pratyusha Mukherjee, Strategic Partnerships Development Manager, Google | Women are known to be over-mentored and under-sponsored, but the concept of "sponsorship" remains poorly understood. In this session, I will walk participants through my personal journey learning about sponsorship and the effect it has had on my career in life. I will cover fundamental concepts around the different types of networks, how sponsorship is distinct from coaching and mentoring but helps complement these, and share a framework for how participants can develop their own "board of directors" to kickstart or continue their own sponsorship journey. |
| Lessons from my freshman year as a social entrepreneur, by Grace Cheng, Founder & CEO, Agewhale | Ever thought about starting your own business? How about using it to make a positive social impact? In this talk, Grace will delve into the rollercoaster ride of her first year as a social entrepreneur. Leaving a stable job to pursue a vision inspired by her caregiving experience, she faced many ups and downs in her inaugural year in business. Grace will share her mindset shifts, practical preparations, and the building of networks in the social business realm. Join her as she candidly discusses the invaluable lessons learned in her social entrepreneurship journey. |
| Closing | |
