Artificial Intelligence is changing how we do things.  Everything from business, content, communicating with clients, and deliverables is being fed through AI. Tools like ChatGPT, Google’s Gemini, and Microsoft Copilot are in your inbox, your documents, and your workflow. But with great power comes great responsibility: copyright exposure, compliance risks, data privacy issues, and client liability are all very real challenges if AI is misused.

This interactive 60-minute workshop equips marketers, agency owners, freelancers, and business professionals with a high-level, practical roadmap for using AI responsibly, ethically, and effectively. You’ll engage in live polls, reflections, discussions, and conceptual exercises designed to help you understand AI’s impact and identify where human oversight is essential.

What You’ll Learn:

• How AI tools like ChatGPT and Gemini differ in style, accuracy, and workflow integration.

• Core risks in professional AI use: bias, copyright, and client liability.

• The 5 pillars of responsible AI use: vetting tools, ethical data management, human oversight, contracts & disclosure, and sustainable AI practices.

• Conceptual frameworks for creating policies, safe input rules, and workflow safeguards.

Why Attend:

• Gain clarity on where AI can boost productivity and creativity, and where it introduces risk.

• Walk away with actionable insights to start implementing responsible AI practices immediately.

• Engage in discussion with peers and reflect on your own workflows.

Who Should Attend:
Professionals, marketers, agency owners, and freelancers or anyone else using, or planning to use AI tools in client- or team-facing work who want to maximize benefit while minimizing risk.

Takeaways:

• Understanding AI’s potential and pitfalls in professional workflows.

• A roadmap for responsible, ethical, and compliant AI use.

• Practical frameworks and strategies you can adapt to your organization.

• Conceptual preparation for a deeper, hands-on masterclass.