Why do I need great mobile web skills?

Mobile now accounts for over half of all web traffic. Users expect their small-screen experiences to be as quick and intuitive as those on desktop. But making the mobile web fast and easy takes some special skills.

53% of mobile visitors will leave if a page takes more than three seconds to load. The average page takes 22 seconds to load, so collectively we're losing a lot of mobile users and giving them a bad experience along the way. Speed is only one part of the picture when creating great mobile experiences.

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