Mind Snack - Discovering Customer Centricity and Designing Trust

In two inspiring panels we will show you the secrets of agility, customer centricity and designing trust together with Cofinpro. Join us virtually on our journey!

May 5, 2021, 5:00 – 7:00 PM

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Key Themes

DesignWeb

About this event

In two inspiring panels we will show you the secrets of agility, customer centricity and designing trust together with Cofinpro. 

Join us virtually on our journey! We will have 2 keynote speakers, and as always - plenty of time for networking.

We will also have a giveaway with some exciting goodies for one lucky attendee! Huge thank you to Cofinpro AG for sponsoring! 🎉


Keynote #1:

Customer-Centric Culture - the Key to "Being Agile"

During their agile transformation, many organizations manage to implement structures and processes very well (“doing agile”), but fall short when it comes to implementing a culture of “being agile”.

This panel is about  a customer-centric approach (structure, methods, and ways of working) in an agile organization and thereby establishing an mindset  of  “being agile”.

Speaker: Laura Specht (Agile Coach @ Cofinpro)

Keynote #2:

Trust by Design

“A few weeks ago I was shopping for ceramic cups. I looked at a couple of websites and ultimately decided on a Portuguese ceramics vendor. The products themselves were neither the cheapest nor significantly different from other vendors. Why did I buy them? The website was beautiful, clean, and professional. It earned my trust.”

In fact, trust is about symbolism and belief. As designers, we can alter the meaning of things, change perception, and design trust. 

Speaker: Özden Seiler (UX Expert @ Cofinpro)


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About the speakers

Soraya Dahdouh, Laura Specht, and Özden Seiler are  working at Cofinpro - a  consulting company for banking and asset management based in Frankfurt. Cofinpro’s technology experts administer the modernization of IT architectures, optimize IT processes, and build efficient digital platforms which perfectly address future needs.

When

When

Wednesday, May 5, 2021
5:00 PM – 7:00 PM UTC

Agenda

🚪 Virtual Doors Open
👋 Welcome from WTM and Cofinpro
🎤 Customer Centric Culture - the Key to "Being Agile" by Laura Specht
💬 Discussion & Networking
🎤 Trust by Design by Özden Seiler
🎉 Wrap-up & Prize Giveaway
💬 Discussion & Networking

Organizer

  • Michael Beckmann

    GDG Organizer

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