How I Overcame the Imposter Syndrome and Boosted My Career

Women Techmakers Berlin
Mon, May 4, 2020, 6:30 PM (CEST)

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About this event


Join us for a talk by Shounit Lax, on overcoming the imposter syndrome and how to have a great career.


18:30-18:45 Welcome and Intro to WTM / Natalie Pistunovich
18:45-19:45 How I Overcame the Imposter Syndrome and Boosted My Career / Shounit Lax
19:45-20:30 Q&A


As a child I dreamed of becoming a Psychologist and running the family bookstores.

When I grew up, life took me in a different direction, and I found myself in the Hi-Tech sector leading Product, Presales, and Marketing teams.

During my journey I have developed and executed 3 Strategic processes that led the company to generate new revenues, acquire a European-based company, until ultimately being acquired by Vista Equity Partners, a US-based investment firm with over $52 billion in cumulative capital commitments. Vista invests exclusively in software, data, and technology-enabled organizations led by world-class management teams.

I was lucky to have gained extensive experience by working as part of a Global Executive Leadership team and managing global product and presales teams in Europe, Asia, America, Africa and Latin America.

In over 20 years of experience, I built and managed dozens of products and services, touching on different technologies and industry verticals: Fraud, IoT, Virtualization, Cloud, BI, M.L/A.I, Blockchain, to mention a few. I have worked with 300+ Big Enterprise customers, focusing on the B2B market, spending a major part of my time meeting customers, learning from them and pitching solutions to solve their toughest challenges.

However, the one thing I am most proud of, is the revolution I led within my organization, taking it from a feature/technology to a value-based approach. This involves changes across multiple dimensions, starting from company strategy, having an impact on the roadmap, marketing plan, sales pitch and overall company focus. This was a real revolution that changed the company revenue projections and the margins of our deals.

Following the acquisition, I was appointed as both CPO and CMO of the company, and assigned the challenging task of building a new brand, new portfolio, integrating everyone into a single product and presales team with a clear understanding of the strategy of the merged company. I was building the company’s strategy and future, while at the same time considering companies for further M&As.

When I compared what I had accomplished in the past 20 years vs. my childhood dreams, I realized I was not that far away from where I had started. Psychologists work with people, their behaviors and souls. Managing bookstores is about learning to manage a business, with sales, marketing and all. Books are the best way of acquiring knowledge and learning.

Today, my passion lies in exactly the same areas:

· Leadership

· Coaching and Mentoring

· Behavioral Changes

· Knowledge - Always learn new things, improve your product, strategy, and business results

· Sales and Marketing – How it all comes together


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