Navigating The Digital Marketing Eco-System

GDG Kansas City
Tue, Aug 22, 2017, 6:00 PM (CDT)

About this event

The vast majority of companies use the internet as a revenue generating tool. Whether you are building an internal or external application, or providing services related to marketing there are some important things you should know.

The purpose of this talk is to discover more about the digital landscape and how it relates to consumer activity, steps for building revenue generating tools or performing revenue focused activities, and best practices to keep you in the good graces of Google and wow your client (and/or coworkers). The talk will be segmented into “environment and consumer behavior”, “tricks, tips, tools, and technology”, and “black hat vs white hat practices”. 

These are the technologies that will be covered in the talk:
Moz, Majestic, Google Search Console, Google Analytics, Google My Business and Places, WooRank, Yoast SEO, Google AdWords, Digital Display Advertising, Facebook and Instagram Ad Platforms. 

Networking at 6:00 
• Event starts at 6:30 
    - Lightning talks: short discussions from the audience 
    - The Digital Marketing Eco-System 

There will be food and swag, so don't miss it!


What are my parking options at the event? 
Parking is limited and first come first serve at the Google Fiber Space - 1814 Westport Road. Street parking is available on nearby side streets (Bell St, Genessee St, Wyoming St) as well on Westport Road. We ask you do not park in the church lot to the East, adjacent lot to the Google Fiber parking space. Thanks!