Google Analytics Academy for Beginners

Tue, Sep 3, 2019, 5:30 PM (EDT)

About this event

Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

Unit 1 of 4 will cover how digital analytics can help you improve your business, the javascript code added to your website pages to collect data, how to set up your Google Analytics accounts, properties, and views and add filters to set up different "views" of the data that you've collected.

Bring a laptop and meet in person at artnet's office at the Woolworth building, 233 Broadway, 26th floor, New York, NY 10279

Make sure to sign up for all 4 meetups:

Unit 2

Unit 3

Unit 4