Google Analytics Unit 4 of 4 will cover how to track marketing campaigns, add campaign parameters to URLs, and how to measure the impact of ad campaigns.

Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

Bring a laptop and meet in person at artnet's office at the Woolworth building, 233 Broadway, 26th floor, New York, NY 10279