Google Analytics Unit 3 of 4 will cover information about the users visiting your website, and how digital marketing and advertising works across different channels like email, search, and display ads. Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking. Bring a laptop and meet in person at artnet's office at the Woolworth building, 233 Broadway, 26th floor, New York, NY 10279 Make sure to sign up for all 4 meetups:
