5:30 - Arrive at Refinery29, get some food, find a seat, meet others
6:00 pm - Welcome and intro
6:05 pm - AMP as a Framework by Paul Bakaus, Google
6:50 pm - Q & A on AMP
7:00 pm - How Does Website Speed Affect Conversion Rates And What To Do About It by Alla Gringaus, Rigor
7:45 pm - Q & A on Website Speed
8:00 pm - Wrap up
Title: AMP as a Framework
Speaker: Paul Bakaus, Google
Description: AMP is a simple and robust web component framework that ensures each website is fast, user-first, and makes money. Learn about the developer experience of AMP and how it can increase productivity dramatically.
Bio: Paul Bakaus is the head of AMP/CMS Developer Relations at Google and the creator of the jQuery UI
Title: How Does Website Speed Affect Conversion Rates And What To Do About It?
Speaker: Alla Gringaus, Rigor
Description: Speed Matters. Slow-loading web pages not only affect your revenue but can also defer your users from engaging with your product. Website performance directly affects conversions, traffic, and how Google ranks your pages, especially on mobile devices. Because of this, web performance optimization became one of the most critical topics elevated by companies who care about their customers. Alla Gringaus will touch on the psychology of speed and the impact page load times have on conversions, user experience, and online revenue streams.
Bio: Alla Gringaus is a performance architect at Rigor, a digital performance management company. She lives and works in Brooklyn, NY. Throughout her career, Alla practiced front-end development and UX design for many media and news brands such as People, TIME, Sports Illustrated, Golf, Instyle, Economist, American Kennel Club to name just a few where she always had the mindset of a performance champion for everything she's touched. Hailing from southern Ukraine, Alla holds a master's degree in mathematics from Odessa State University as well as UX Certifications from the Nielsen Norman Group and NYU. Her key competencies include Performance Optimization, UX Design, Front-end Development, SEO, and Web Accessibility. When not in front of the computer, Alla likes to play table tennis and canoeing on the Hudson River. You can catch her on Twitter @agringaus or [masked]
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