Our session will help you uncover objective ways of how to prioritize initiatives on your roadmap and make product development decisions.

You will have a chance to meet a team behind the most ground-breaking products and learn how to collect, interpret, and prioritize data to drive digital product growth.

After the session, you will learn how to:

Resolve the classic product development dilemma: the already existing product faces the challenge of feature prioritization, as the roadmap is influenced by several conflicting factors. They are market requirements, customer feedback, and technical constraints. Due to these inconsistencies, the product development risks become difficult to manage.

Benefit from the Data-Driven Prioritization framework.

Collect and interpret data within product development. We will share specific techniques, our best practices, and case studies.

Leverage data in prioritization. We will show the most efficient prioritization techniques to use along with examples.

Drive product growth and empower the decision-making process.

You will gain valuable competencies and practical knowledge in measuring customer feedback, perceiving feature benefits, and distributing finite development resources.

The speaker:

Irene Krot is a Product Manager and BA Lead at the Digital Product Design Agency Qubstudio. Moreover, she has a substantial background in IT Project Management and Business Development. Irene is skilled at evaluating information gathered from multiple sources, decomposing high-level information into details, and abstracting up from low-level information to a general understanding. She also has extensive experience working with new-to-market products and helping them grow. Passionate about supporting entrepreneurs in launching in the early stages and setting them up for long-term success. Irene dreams about the superpower of mind reading and believes design can save our world.

All the funds will be transferred to charity - NGO Save life (savelife.in.ua).