Are you aware of rich snippets? Do you know the first principles behind rich snippets? The SEO landscape is forever changing, although rooted in fundamental principles. Bill Bensing’s research into these first principles exposed a set of practices and technology which allow organizations to excel in SEO and provide great digital experiences, all while decreasing the amount of custom software written and increasing maintainability of a company's technology landscape.
You will have access to the source code Bill has implemented for his own products at the end of this session. This code allows you to build and host web applications on web-scale technology like Kubernetes.
This talk is as deep as it is broad. It is great for an engineer or developer tasked to solve similar problems. It’s perfect for the technical minded business leader who requires deeper understanding for guiding their organizations tactics to better SEO outcomes. We look forward to seeing you here!