The Power of Customer Storytelling: Building Authentic Marketing with Google Workspace & Gemini

GDG Providence

Join us for an insightful session on the art and science of customer storytelling in the age of AI, featuring Meaghan Su...

Sep 25, 5:00 – 6:00 PM (UTC)

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Key Themes

Build with AICommunity BuildingEnterprise/Business SolutionsGeminiGoogle AnalyticsWomen Techmakers

About this event

Join us for an insightful session on the art and science of customer storytelling in the age of AI, featuring Meaghan Sullivan from Google Workspace Marketing!

Why Customer Stories Matter:

"When we say it, it's marketing. When our customers say it, it's social proof."

Learn why customer voices are the most powerful tool in your marketing arsenal and how to leverage them effectively in your startup or business.

What You'll Discover:

  • The psychology behind why customer stories outperform traditional marketing

  • How to identify, capture, and amplify authentic customer voices

  • Leveraging Google Workspace and Gemini/Gems for customer success

  • Building marketing strategies that resonate with diverse audiences

  • Creating social proof that drives real business results

  • Practical frameworks for collecting and sharing customer stories

Key Takeaways for Entrepreneurs:

  • How early-stage startups can build credibility through customer advocacy

  • Tools and techniques for systematic story collection

  • Using AI (Gemini/Gems) to enhance and scale customer storytelling

  • Creating inclusive marketing that truly speaks to everyone

About Our Speaker:

Meaghan Sullivan is the Marketing Customer Programs Lead at Google Workspace, where she champions customer-centric marketing strategies. She's passionate about creating marketing that is truly inclusive and believes deeply in the power of authentic customer voices to drive business success.

Who Should Attend:

  • Startup founders and CEOs looking to build credibility

  • Marketing professionals and content creators

  • Product managers interested in customer advocacy

  • Anyone building a business who wants to leverage social proof effectively

  • Entrepreneurs using Google Workspace and Gemini in their operations

Interactive Session:

Come prepared with your questions about customer storytelling, Google Workspace success stories, and how to build authentic marketing programs that resonate with your audience.

This session is part of GDG Providence's "Build with AI" series, supporting entrepreneurs and developers in the Rhode Island tech ecosystem.

Note: This will be a virtual session. Meeting link will be provided to registered attendees.

Speaker

  • Meaghan Sullivan

    Google

    Marketing Customer Programs Lead, Google Workspace

Facilitators

  • Daniel Flügger

    Trusound®

    Cloud engineer

  • Stephen Szermer

    PrivateLanguage.ai

    Designer

Organizers

  • Stephen Keith Szermer

    PrivateLanguage.ai

    GDG Organizer

  • Daniel Flügger

    Trusound ®

    GDG Organizer

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