In this session, we’ll delve into a critical question: is artificial intelligence truly the cornerstone of the Algarve’s growth, or does the region’s potential lie in its unique strengths and opportunities? By examining how AI could transform industries, enhance sustainability, and drive innovation, we’ll consider whether embracing AI is the right path forward for the Algarve—or if other approaches may hold greater promise. To conclude, I’ll touch on the role of NFC technology as a complementary tool that could support and enhance these efforts, offering practical applications for the region’s development.