In today's fast-paced digital economy, Artificial Intelligence is no longer a futuristic concept but a fundamental driver of business innovation. This 45-minute session will explore the powerful relationship between AI and Digital Transformation, moving beyond the buzzwords to demonstrate how these technologies unlock tangible business opportunities.

We will delve into practical strategies for leveraging AI to not only optimize existing operations but also to create entirely new revenue streams and enhance customer experiences. Through real-world examples and case studies, we will examine how businesses are using machine learning, data analytics, and generative AI to gain a competitive edge.

Key Takeaways for Attendees:

• A clear framework for identifying high-impact AI opportunities within any organization.

• Actionable insights on building a culture of innovation that embraces digital change.

• An understanding of how to translate AI capabilities into measurable business value and ROI.

Join this session to discover how you can be at the forefront of this technological revolution, transforming challenges into opportunities and ideas into impact

More about Basil:

Basil is a highly experienced and results-oriented multidisciplinary leader with a proven track

record of success in the technology industry across sales, channel, and marketing

management. He has a deep understanding of the needs of businesses and organizations

in the Middle East, Turkey, and Africa, and he is passionate about helping them achieve

their goals with Google Cloud.

Basil is also a regionally recognized public speaker. He has hosted conferences and

presented in over 15 countries from Bangkok to Baku and London to Lahore about the role

of cloud computing, artificial intelligence, and innovation to drive digital transformation and

sustainability.

Basil has an MBA from the Smith School of Business at the University of Maryland and a

Bachelor in Computer & Communications Engineering from the American University of

Beirut. Fluent in both Arabic and English, he lives in Dubai with his wife Nadine and 2 sons:

Dan and Theo.