Jobs to Be Done: Product Development Theory

Sir Alwyn Williams Building, Room 422, Glasgow City, G12 8QN

🔍 Join us for GDSC Design Day's second workshop with Nicola Dunlop, delving into the transformative theory of Jobs to Be Done (JTBD). Nicola, a JTBD enthusiast and Senior User Researcher at Clarity AI, will lead this insightful session, offering profound insights into user-centric product development.

Feb 28, 7:45 – 8:45 PM


Key Themes

Career DevelopmentCommunity BuildingNetworkingWomen Techmakers

About this event

🔍 Ever wondered why users stick with certain products while ditching others? Unveil the secret behind user success metrics and product engagement at our upcoming workshop!

🌟 Welcome to our second workshop of Design Day with Nicola, where we'll dive into the fascinating realm of Jobs to Be Done (JTBD). Nic, a self-proclaimed JTBD Nerd and Senior User Researcher at Clarity AI, will lead this session, offering profound insights into this transformative product development theory!

What to Expect:

- Understanding JTBD Fundamentals 📊: Nic will guide you through the core principles of JTBD theory, helping you grasp the essence of how users measure success and engage with products. Gain a deeper understanding of why users 'hire' and 'fire' products, and learn how to frame product development opportunities based on JTBD insights!

- Practical Applications and Research Methods 🛠️: Explore various research methods within the JTBD framework, equipping you with practical tools to apply JTBD principles in your own practice. From discovery to development, Nic will share strategies to empower your team to make informed decisions and drive progress!

- Q&A and Networking 🗣️: Engage in lively discussions with Nic and fellow participants, and take advantage of this unique opportunity to network with like-minded professionals. Exchange ideas, share experiences, and build connections that will enrich your journey in product development!

- Pizza & Swag🍕🎁: Connect with fellow attendees over delicious snacks and drinks. Plus, don't forget to grab some awesome swag to commemorate your participation in this exciting workshop!

Don't miss out on this chance to deepen your understanding of JTBD theory and revolutionize your approach to product development. Register now and embark on a transformative journey towards empowered decision-making and impactful innovation! 🚀✨



Wednesday, February 28, 2024
7:45 PM – 8:45 PM UTC


  • Nicola Dunlop

    Clarity AI

    Senior User Researcher


  • Ishita Narsiker

    Google Developer Student Clubs

    Chapter Lead

  • Sophie Sophie McCartney

    University of Strathclyde

    Computer Science Undergraduate


  • Patty O'Callaghan

    Charles River Laboratories


  • José Enrique Calderón Sanz

    JP Morgan Chase & Co


  • Cleyra Uzcategui

    JPMorgan Chase & Co.


  • Lewis Shearer

    Jordanhill School

    Team member

  • Sophie McCartney

    University of Strathclyde

    Team member

  • Ishita Narsiker

    University of Glasgow

    Team member

  • Delia Paternina

    Charles River Laboratories

    Team member

  • Habib Ogunsola

    AHRO Publishing

    Team member

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