Google Analytics 2 Days Bootcamp

Calling all business owners, entrepreneurs, and engineers software developers, this is the Bootcamp that brings out the best of both. Find out how you can use Google Analytics to view your business online marketing performance and to build a customer profile, personalizing experiences based on data as well as reconnecting with your potential prospects. Also understand how you can set up custom g

Aug 18, 2019, 1:00 – 5:30 AM

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About this event

Calling all business owners, entrepreneurs, and engineers software developers, this is the Bootcamp that brings out the best of both.

Find out how you can use Google Analytics to view your business online marketing performance and to build a customer profile, personalizing experiences based on data as well as reconnecting with your potential prospects.

Also understand how you can set up custom goals and events, e-commerce tracking, mobile tracking for Android and IOS by using Google Analytics.

Day 1: Google Analytics for Sales & Marketing (GBG)

How to use Google Analytics to improve understanding of:
a) Fundamentals of Digital Analytics
b) Online Marketing Performance
c) Lead Generation Activities
d) Customer’s Interests
e) Customer Experience
f) Building a Customer profile
g) Personalizing Experiences based on Data
h) Reconnecting with Prospects

Day 2: Google Analytics for Software Developers (GDG)

How to use Google Analytics to setup:
a) Custom Goals
b) Custom Events
c) Cross-Domain Tracking
d) Digital Campaign Tracking
e) E-Commerce Tracking
f) Content Experiments
g) Universal ID for Customer Profiling
h) Tagging with Google Tag Manager (GTM)
i) API Integration for data import/export
j) Mobile Tracking for Android
k) Mobile Tracking for iOS

Organizers

  • Ritchie Poh

    Co-Lead

  • Shaun Liew

    Co-Lead

  • Zhi Yi Ho

    Lead and Women Techmakers Ambassador

  • Yicheng Lai

    Sponsorship Team

  • Chun Keat Koay

    Sponsorship Team

  • Guodong Tan

    Marketing and Sales

  • Hui Ern Lim

    Marketing and Sales

  • Looi Wei En

    Universiti Sains Malaysia (USM)

    DevHack Co-Director

  • Tai Yu Then

    DevHack Director

  • Ming Wei Lee

    Public Relations

  • Angel Ang

    DevHack Member

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