The Google Four: AdWords, Analytics, Search Console, Tag Manager

GDG Denver
Wed, Jan 13, 2016, 6:00 PM (MST)

About this event

Join us for the unveiling of Google Four!  What’s that?  Well, if you were hoping for a 3D-printed self-driving quadrocopter–sorry.  What we’re talking about here are the four workhorses from the Googlelplex: AdWords, Analytics, Search Console, and Tag Manager.  Tried and true, these babies are the secret to getting your killer app out there, and into the hands of your audience.
A strong app launch is key.  But so is understanding how people are finding your app, and how they are using it.      These four tools may be all you need.

We’ll not only take you through each platform, but we’ll show you how they work together. You may have some ideas about how these tools work, or what they’re used for, but we guarantee you’ll learn something new–and useful.

Speaker: Tony Felice

Tony currently leads the analytics practice at Denver’s rabble+rouser, and has worked with a laundry-list of big brands such as Weber Grills, Atkins Nutritionals, Aspen/Snowmass, Charles Schwab, Molson Coors, Univision, Overstock and Shea Homes. His areas of expertise include consumer insights, data analysis and visualization, user research, experience-based design, emergent technologies and innovative strategic planning. Tony launched his first commercial website in October ’93 and has since gained experience across all aspects of digital marketing, ranging from creative to strategy, from database design to project management, and all points in between. 

This was the old event, below, but Pasmina cancelled ...

Denver Startup Week speaker Pashmina Lalchandani of FlowSimple will share expert insight into Google AdWords and Google Analytics that will help any business small or large, get ahead.

Why Google Adwords & Google Analytics?

Learn more about Google Adwords and Analytics and the opportunities available to you. Google Adwords scripting is especially a growing area of interest for online Ecommerce retailers and companies.Become a resource for companies managing large ad campaigns or marketing websites by increasing efficiency, implementing sophisticated strategies for better return on investment, or custom reporting for clearer insight.

About the speaker:

Pashmina Lalchandani is the founder of Flow Simple, a Google Adwords Certified Partner and paid search services company. She is a pioneer in the online marketing space with over 10 years of experience. Flow Simple has worked with 80+ companies including startups such as Tuckernuck (a 500 startups graduate), Wanderable, and Voxy to grow their revenue through paid search.