Note - This event is free to attend for meetup community members. Those interested to avail Google Ad wards credit from us may also register on Eventbrite using 'GDGDF50' and get 50% discount.

https://www.eventbrite.ca/e/iwd-digital-media-tickets-106438271736

Technology has changed everything that we otherwise remember, and as WTM we promote Women in Tech, inclusivity, and Diversity to be a much more active part of the revolution as it transforms the oldest concept of Traditional Marketing to Digital Marketing which is the most sought for the source of marketing in these times and also is the future of advertising as it captures audiences round the clock and has proven to have conducive results in influencing consumers buying decision

One of the key platforms that play a major medium to interact and convert users to customers through digital marketing is Google and its advertising unit Google Adwords can easily empower women to get out there and speak about them, their brand with people from all segments.

Learn about one of the front leading digital advertising platform Google Adwords with GDG Cloud Toronto.

Agenda:
01:00- 01:15- Introduction to GDG Cloud Toronto
01:15- 01:30- Introduction to Digital Marketing
01:30- 01:50- Introduction to SEM/PPC
01:50- 02:00- Break and Q&A
02:00- 02:30- Walk Through of Google Ad Words Account
02:30- 02:50- Keyword Research
02:50- 03:30- Creating Campaigns
03:30- 04:15- Campaign and Ad Components
04:15- 05:00- IWD-#TogetherWeRise and Prizes