Unlocking Insights: Streamlining Marketing Raw Data Processing

This session will explore a comprehensive range of data processing topics, from using different Google Cloud inbuilt tools like Dataform for efficient data transformation, ensuring data quality through automated testing mechanisms, and implementing alert systems for detecting missing or erroneous data.

Nov 14, 2023, 3:00 – 4:00 PM

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Key Themes

CloudMachine Learning

About this event

In today's data-driven landscape, harnessing the power of marketing raw data has become pivotal for strategic decision-making. This session will explore a comprehensive range of data processing topics, including:

Using different Google Cloud inbuilt tools like Dataform for efficient data transformation

Ensuring data quality through automated testing mechanisms

Implementing alert systems for detecting missing or erroneous data

Diving into the concept of self-service data access through data marts

Exploring how ML techniques can be employed for accurate forecasting in marketing analytics

Whether you're a data enthusiast, marketer, or business professional, this presentation will equip you with a broad overview of optimising your marketing data processing approach and driving success in your data-driven endeavours.


This event is co-hosted with C2C, the Google Cloud Customer Community.

Speaker

  • Moritz Bauer

    Mohr & Stade GmbH

    Senior Consultant Marketing Technology

Organizers

  • Ilias Papachristos

    Ahead of Tech

    GDG Organizer

  • Efstathios Iosifidis

    Open Source Advocate | Community Engineer

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