In today's data-driven landscape, harnessing the power of marketing raw data has become pivotal for strategic decision-making. This session will explore a comprehensive range of data processing topics, including:

Using different Google Cloud inbuilt tools like Dataform for efficient data transformation

Ensuring data quality through automated testing mechanisms

Implementing alert systems for detecting missing or erroneous data

Diving into the concept of self-service data access through data marts

Exploring how ML techniques can be employed for accurate forecasting in marketing analytics

Whether you're a data enthusiast, marketer, or business professional, this presentation will equip you with a broad overview of optimising your marketing data processing approach and driving success in your data-driven endeavours.

This event is co-hosted with C2C, the Google Cloud Customer Community.