wetter.com is a cross-platform weather forecasting portal and one of the leading publishers in Germany, with millions of unique users. The site’s Android app is ranked #1 in the DACH region's Google Play store weather category, thanks to its accurate weather information and delivery of a great user experience.
wetter.com evaluated Google Cloud’s server-side tracking methods and provisioned App Engine for a flexible server, improved GDPR compliance, and strengthened data quality. The company created a subdomain to place its endpoint URL in a first-party context and replaced its Google analytics endpoint with this custom endpoint for all website tracking requests. As a result, wetter.com observed a 2% uplift in previously lost visits due to various blockers.
But, as a weather-based product, wetter.com's request volume is seasonal and can incur immediate spikes. Tracking this traffic with App Engine was a challenge, because nearly 90% of the available production instances were already in constant use.
To solve this problem, wetter.com switched to a different Google Cloud solution: Cloud Run. Compared to App Engine, Cloud Run allows for more instances, works on-demand, and keeps a minimum number of idle instances ready to serve when a sudden request spike occurs.
Join us virtually to learn why Cloud Run was ultimately the best solution for the company's business model. Our speakers will provide details about:
How wetter.com provisioned the server container
Which factors to consider when choosing Google Cloud products
How to start a migration project, especially if you are considering moving your tracking to the server side
wetter.com GmbH
Digital Analyst
Dhivyapriya is an Electronics Engineer who is fascinated by what data represents. She is currently working as Digital Analyst at wetter.com GmbH. Having a passion for Tracking implementations, she is curious about testing serverless platforms.
She is a CXL-certified Conversion Optimization Specialist.
C2C
GDG Organizer