Design thinking is a problem-solving framework to help you build better products and services for your customers. You can use design thinking on your projects to:
• Understand your customer pain points
• Brainstorm new opportunities with your customers
• Rapidly experiment your assumptions to mitigate risk
• Create a new product vision with selling points
• Design light-weight prototypes to visualize your ideas
• Validate new ideas with real users
In this talk, you will get a design thinking primer to help you understand the framework. You will hear about ways to build better products and services with your customers. Plus, you will learn how to use design thinking to sell your ideas to customers and executives from our Design Strategy team at Sabre.
Sabre
Director of Design Strategy
Sabre
Design Strategist and Innovation Coach
As the Director of Design Strategy, Brian oversees design strategy, training, and consulting across Sabre During his career, he has worked on every device imaginable (web, mobile, scanners, TVs, kiosks, tablets). Most recently, he has been working with travel startups on the Innovation and Design team in Sabre Labs.
Brian is an industry expert in user research and design thinking. He is the founder of Big Design Conference, which is entering its 20th year. With J. Schuh, he founded the UX Certificate Program at SMU. He is the President of UXPA Dallas, which has almost 5,000 members. Brian teaches graduate design at UNT in their Interaction Design program.
Brian is the author of the book, The Design Studio Method (2016). He is an Amazon bestselling author. Brian enjoys sharing his ideas at industry events. He was the top speaker at SxSW Interactive. With J. Schuh, they had the top design workshop. Brian is a native Texan, who enjoys barbeque, listening to smooth jazz, and reading mystery novels.
J. Schuh is a Design Strategist and Innovation Coach, who leads customers through workshops to help them discover pain points and opportunities with existing products, services or processes. He is a trained design thinking facilitator through IDEO and helped to launch Design Strategy at Sabre.
Schuh has been an adjunct professor for 20+ years at Collin College and other universities such as Texas A&M Commerce, University of North Texas and Southern Methodist University. With Brian Sullivan and Preston McCauley, J. Schuh launched the UX certification program at SMU. This program was voted a Top 25 Design program in its second year and was a finalist for a Tech Titans award.
J. Schuh is an award-winning animator, cartoonist, designer and motion graphics artist who has 20 years of experience developing interactive designs and video content for Fortune 500 companies. He is national conference speaker and the co-author of BRILLIANCE: Understanding the Creative Mind. Schuh speaks at industry events including Industry Giants, Big Design Conference, Adobe Max, SxSW Interactive, Rocks Digital, and more. He had the #1 workshop at SXSW in 2015.
Schuh lives in Dallas, Texas. He is raising two creative teenagers with his wife Rachel, their dog, Dollar and cat, Cosmo.
Sabre
Sr. Director, Enterprise Architecture
AWS and Google Cloud Certified Solutions Architect - Professional and Azure certified. Sr. Director of Enterprise Architecture @ Sabre helping lead the company and the travel industry into the future. Cloud instructor helping tech newbies transition careers.
Sabre
GDG Cloud Southlake Chief Organizer
GDG Cloud Southlake Organizer
Lowe's
Director Reliability Engineering
Sabre
Sr Director - Data Analytics & Engineering
Manager - Customer Engineering
Organizer & VP Data and Analytics at Sabre
Accenture
Associate Director, GDG Cloud Southlake Organizer
