Decoding Google Analytics 4

Name: Decoding Google Analytics 4
Start: 2023-02-15T18:00:00-05:00
End: 2023-02-15T20:30:00-05:00
Location: Google Miami

Google Miami, 1450 Brickell Ave, Miami, 33131

GDG Cloud Miami

Ready or not, Universal Analytics will be deprecated by July 2023. Join GDG Cloud Miami as we decode Google's next-gen analytics platform - Google Analytics 4. 

Feb 15, 2023, 11:00 PM – Feb 16, 2023, 1:30 AM

22

RSVP'd

Key Themes

CloudDataFirebaseGoogle AnalyticsWeb

About this event

Who is this event for?
Calling all Web/App Developers, Marketers, Analysts & Data Enthusiasts. Join us as we decode Google Analytics 4 - Google's Next Generation Web/App measurement platform that aims to provide a privacy-centric & cookieless measurement solution. 
What will be covered?
During this one-day event, we will review how Google Analytics 4 can help your organization reach its business objectives and what is required from a technical standpoint to achieve them. 
Why Should I Attend?
Universal Analytics will be sunset on July 2023 with Google Analytics 4 taking over as the go-to web/app analytics platform from Google. If your business uses web/app analytics, this is an even you won't want to miss. 

When

February 15 – 16, 2023
11:00 PM – 1:30 AM UTC

Where

Google Miami
1450 Brickell Ave
Miami, 33131

Agenda

Registration
Why Google Analytics 4, Why Now?	An overview of Google Analytics 4, why it was created, and how it help you better achieve your web/app analytics outcomes.
Planning & Implementing your Analytics	How to properly identify your business goals and implement your analytics according to them. Understand the role Google Tag Management, Firebase, and data layers play in the overall success of your implementation.
Reporting/Insights + Google Cloud	An overview of the reporting and insight capabilities Google Analytics has to offer and how you can elevate them with the use of Google Cloud.
Networking