Google Analytics 4: Turning Data Into Value

Google Chicago, 320 N Morgan Street Suite 600, Chicago, 60607

Carly Boddy, GA4 Product Manager, talks about how regulatory changes, browser updates and user expectations have impacted the world of digital measurement. Innovating for a future that is consented, first-party, and modeled has been a top focus area and a foundational aspect on which we built Google Analytics 4. GA4 is a departure from Universal Analytics and represents a mindset shift for users.

Oct 20, 2022, 10:00 PM – Oct 21, 2022, 12:00 AM

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Key Themes

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About this event

Carly Boddy, GA4 Product Manager, talks about how regulatory changes, browser updates and user expectations have impacted the world of digital measurement. Innovating for a future that is consented, first-party, and modeled has been a top focus area and a foundational aspect on which we built Google Analytics 4. GA4 is a departure from Universal Analytics and represents a mindset shift for users. In this talk, we’ll go over the new and exciting capabilities GA4 has to offer.

We are happy to announce this event will be a hybrid event with seats in the Google Chicago office and virtually through our event platform! Due to unforeseen circumstances, our speaker will be virtual. We will make this a great event regardless of virtual or in person!

If attending in person, please bring the following items with you to access the event:

  • Government issued ID
  • Proof of Covid vaccination (can be a photo)

When

When

October 20 – 21, 2022
10:00 PM – 12:00 AM UTC

Agenda

10:00 PMNetworking/Setup
10:30 PMGoogle Analytics 4: Turning data into value
11:30 PMQA/Event Close

Speaker

  • Carly Boddy

    Google

    Product Manager, Google Analytics

Partner

Google logo

Google

Organizer

  • Joel Vasallo

    TAG - The Aspen Group

    Director, Platform Engineering

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