Carly Boddy, GA4 Product Manager, talks about how regulatory changes, browser updates and user expectations have impacted the world of digital measurement. Innovating for a future that is consented, first-party, and modeled has been a top focus area and a foundational aspect on which we built Google Analytics 4. GA4 is a departure from Universal Analytics and represents a mindset shift for users.
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Carly Boddy, GA4 Product Manager, talks about how regulatory changes, browser updates and user expectations have impacted the world of digital measurement. Innovating for a future that is consented, first-party, and modeled has been a top focus area and a foundational aspect on which we built Google Analytics 4. GA4 is a departure from Universal Analytics and represents a mindset shift for users. In this talk, we’ll go over the new and exciting capabilities GA4 has to offer.
We are happy to announce this event will be a hybrid event with seats in the Google Chicago office and virtually through our event platform! Due to unforeseen circumstances, our speaker will be virtual. We will make this a great event regardless of virtual or in person!
If attending in person, please bring the following items with you to access the event:
October 20 – 21, 2022
10:00 PM – 12:00 AM (UTC)
10:00 PM | Networking/Setup |
10:30 PM | Google Analytics 4: Turning data into value |
11:30 PM | QA/Event Close |
Product Manager, Google Analytics
TAG - The Aspen Group
Director, Platform Engineering
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