Carly Boddy, GA4 Product Manager, talks about how regulatory changes, browser updates and user expectations have impacted the world of digital measurement. Innovating for a future that is consented, first-party, and modeled has been a top focus area and a foundational aspect on which we built Google Analytics 4. GA4 is a departure from Universal Analytics and represents a mindset shift for users. In this talk, we’ll go over the new and exciting capabilities GA4 has to offer.

We are happy to announce this event will be a hybrid event with seats in the Google Chicago office and virtually through our event platform! Due to unforeseen circumstances, our speaker will be virtual. We will make this a great event regardless of virtual or in person!

If attending in person, please bring the following items with you to access the event:

• Government issued ID
  
• Proof of Covid vaccination (can be a photo)