Google Analytics 4: Turning Data Into Value

Google Chicago - 320 N Morgan St Suite 600 Chicago, 60607 - View Map GDG Chicago
Thu, Oct 20, 5:00 PM (CDT)

54 RSVP'ed

About this event

Carly Boddy, GA4 Product Manager, talks about how regulatory changes, browser updates and user expectations have impacted the world of digital measurement. Innovating for a future that is consented, first-party, and modeled has been a top focus area and a foundational aspect on which we built Google Analytics 4. GA4 is a departure from Universal Analytics and represents a mindset shift for users. In this talk, we’ll go over the new and exciting capabilities GA4 has to offer.

We are happy to announce this event will be a hybrid event with seats in the Google Chicago office and virtually through our event platform! Due to unforeseen circumstances, our speaker will be virtual. We will make this a great event regardless of virtual or in person!

If attending in person, please bring the following items with you to access the event:

  • Government issued ID
  • Proof of Covid vaccination (can be a photo)



Thursday, Oct 20
5:00 PM - 7:00 PM (CDT)


Google Chicago
320 N Morgan St Suite 600 Chicago60607


  • Dan Baran

    Dan Baran

    GDG Chicago


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  • Joel Vasallo

    Joel Vasallo

    TAG - The Aspen Group

    Director, Platform Engineering

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