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The Future of Data - Scale with digital DNA

Meet experts, practitioners and industry leaders at the Google Office in Berlin for a direct exchange on the latest opportunities in AI, data analytics and business intelligence. Learn and discuss how you can use data in your business to make better decisions, conquer new markets and better reach your target audience.

With a focus on concrete implementation examples, emerging developments and innovative solutions, this event offers a unique opportunity to build and expand your expertise around data, network and connect with the data community.

The goal is to make data a sustainable part of your business.

Agenda:

- 14:00 Lunchtime

If you like, come already at 14:00 o’clock to a common lunch in the Google Office.

- 15:00 Check in & Welcome

We will officially welcome you and all other participants and introduce ourselves, the Google experts and the further course of events.

- 15:15 Future of Data: Potential for success for the companies of tomorrow

We will show ways in which companies can increase their success through data-based approaches. Practical examples, challenges and solution approaches around the strategic use of data and the role of artificial intelligence will be presented. The goal is to give you exciting impulses for a data-oriented corporate culture and to make your company fit for the future.

- 16:00 Looker for Business Users: Data-based decisions made easy

Learn how Looker enables your organization’s employees to easily use complex data to make informed decisions. Dive into practical use cases and learn how Looker can help you succeed in a data-driven world.

- 16:00 Looker for developers: Taking data visualization and analysis to a whole new level

Looker enables data visualization and analysis on a whole new level. Experience the simplicity and flexibility of LookML, the language behind Looker, which allows you to create customized data models and dashboards. Learn how to efficiently manage complex data and develop interactive reports that delight your users.

- 16:45 Short break and networking

Take a short breath and connect with the other participants and experts on site.

- 17:15 GenAI with Google: How generative AI is changing the way you work

Learn about Google’s leading GenAI technologies and get excited about the possibilities GenAI holds for you and your business. Learn how this disruptive technology will have a lasting impact on our lives and our society.

- 18:00 Networking & Food

We let the event end in a relaxed way and discuss together over delicious drinks and food about the topics and questions that are on your mind.

- 20:00 Closing