Unlocking the Human Element

Cloudworks 22@ Glòries | Coworking y oficinas privadas, 112 Carrer d'Àvila, Barcelona, 08018

Unlocking the Human Element: Exploring Tech Leadership, Transitioning from HR to Mobile Development, and Deciphering User Behavior at the Tech-Psychology Nexus

Apr 24, 3:45 – 6:30 PM


Key Themes

Career DevelopmentCommunity BuildingInclusionMobileNetworkingWomen Techmakers

About this event

WomenTechMakers at BackMarket get together in order to present the following event! 

Event Details:

📅 Date: April 24th (Wednesday)

🕒 Time: 18:30-20:30

📍 Location: Cloudworks 22@ Glòries. C/ d'Àvila, 112, Sant Martí, 08018 Barcelona


17:45 Check-in

18:00 Opening

Ana Gloria Sirvent Calleja - Senior Tech Talent Acquisition Partner at BackMarket

Rosemarie (RoseSunshine) García L. - Product Owner / Product Designer / UX Researcher | Google WTM & GDG Barcelona | Friends of Figma Mataró

18:10 Anemari Fiser - Career Coach in tech | Country Director Spain at GWTL

Talk title: Tech Leading Is More About People Than Tech

18:50 Sarah Watremet - Associate iOS Engineer at BackMarket

Talk title:Transition from HHRR to Mobile Developer

19:20 Denise Norões Senior Mobile Growth Consultant at Phiture

Talk title: Decoding User Behaviour - the intersection of technology and Psychology.

20:00 Networking + Pizzas and Drinks

20:30 Closing

About the Speakers:

Anemari Fiser

I have been in tech for 10 years, building my career by coding, leading, coaching, mentoring, and training.

I now use all these skills to help you level up your tech career.

Most people say that the only way to progress in your tech career is by developing more and more of your technical skills.

I went from a Software Engineer, to Tech Lead, to Product Director in 3 years by doing the reverse and focusing on developing my non-tech skills.

Applying this principle, I have supported more than 500 people at different stages in their tech careers over the past 3 years as a full time Career Coach and Trainer.

If you need help to:

➡ BUILD the self-confidence to go for what you want

➡ DECIDE where to go next: coding or management?

➡ Get to the next level in your tech career: Senior Developer, Tech Lead, … by building a plan tailored to your current environment.

Sarah Watremet

After 6 years working as HRBP, I decided to drop HR and learn to become a Software Developer. I then started my training at Ada Tech School in October 2021. The school offers 9 months of full-time training, and then 1 year of apprenticeship in a company (4 days at work / 1 day at school).

I've had the opportunity to go back to Back Market for my apprenticeship, which ended in September 2023, and I'm now Associate iOS Engineer, still at Back Market.

Denise Norões

Growth Marketing generalist with experience in planning and executing go-to-market strategies using a performance marketing approach, primarily for B2B and SaaS products.

Past experiences include startups and consultancy client-facing roles for tech companies, as well as advertising for clients like EA Games, Napster, Warner, and Bradesco.

Holding an MBA in Behavioral Economics and a Bachelor's degree in Design and Visual Communications. Completed the EduTECH incubator program at Universitat Oberta de Catalunya and an intensive bootcamp for Product Management at AllWomen.

Network leader at LeanIn Barcelona, managing projects and events, and helping to foster a community committed to the cause of women's financial empowerment.


  • Anemari Fiser


    Coach Career

  • Sarah Watremet


    Associate iOS Engineer

  • Denise Norões


    Senior Mobile Growth Consultant


  • Rosemarie García López

    Women Tech Makers Barcelona


  • Ana Gloria Sirvent Calleja


    Senior Tech Talent Acquisition Partner


Back Market logo

Back Market


  • Joan Fuentes


    Mobile software engineer

  • Carmen Ansio


    UX Engineer

  • Gabriela Soto

    Zurich Insurance

    Data Engineer

  • Rosemarie Garcia


    UX UI Designer

  • Júlia Calderón


  • Javier González Béjar

    GDG Barcelona organizer

  • Ella Quimica

    GDG Barcelona organizer

  • Ekaterina Nosova

    Harbour.Space University

    Product Manager

  • Alex Duran

    Software Engineer

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