Product Strategy at Startups & the Role of GTM

Harbour.Space University, 9-11 Carrer de Rosa Sensat, Barcelona, 08005

Are you curious about the secrets behind successful product launches at startups? Wondering how Go-To-Market (GTM) strategy plays a pivotal role in shaping a product's journey from conception to market dominance? Look no further!

Mar 15, 10:00 – 11:00 AM

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Key Themes

Enterprise/Business SolutionsWomen Techmakers

About this event

🚀 Join us for an insightful discussion on "Product Strategy at Startups & the Role of GTM" featuring our esteemed speaker, Irina Chuchkina! 🌟

Are you curious about the secrets behind successful product launches at startups? Wondering how Go-To-Market (GTM) strategy plays a pivotal role in shaping a product's journey from conception to market dominance? Look no further!

In this exclusive event, we'll delve into the dynamic world of Product Strategy, exploring how startups formulate and execute their product plans for maximum impact. Led by industry experts, we'll uncover the crucial components of effective GTM strategies and how they align with product development goals.

Irina Chuchkina, Chief Marketing Officer at Volt, brings a wealth of experience and expertise to the table. With 18 years in payment marketing and financial services, Irina has left an indelible mark on the fintech landscape. She's held pivotal leadership roles at Thunes and Rapyd, contributing significantly to their growth and innovation trajectories.

Prior to her time at Volt, Irina played a crucial role in the evolution of Grab, one of Asia's premier Super-apps, where her strategic insights helped shape the company's marketing endeavors. Before that, she spent seven impactful years at Visa, where she supported market growth and innovation across the Asia Pacific and CEMEA regions.

🗓️ Date: March 15th (Friday)

🕒 Time: 11:00-12:00 

Agenda: 

  • 11-11:30 - panel style Q&A with Irina, 
  • 11:40-12:00 - open up to questions from GDG community. 

📍 Location: Harbour.Space University, Carrer de Rosa Sensat 9-11, 6th floor, Hyper.Space and online. 

🔍 Topics we'll cover:

  • Crafting a compelling product vision
  • Understanding market dynamics and customer needs
  • Navigating the product development lifecycle
  • Leveraging GTM strategies for market penetration
  • Measuring success and iterating for growth

Whether you're an aspiring entrepreneur, a seasoned product manager, or simply curious about startup dynamics, this event promises valuable insights and networking opportunities.

This talk is a part of a "Product Strategy" course tought by Sumeet Ahuja in Harbour.Space University Barcelona. 

Don't miss out on this chance to gain actionable strategies and connect with like-minded professionals! Reserve your spot today. See you there! 🚀💡 #ProductStrategy #GTM #StartupSuccess #Innovation

When

When

Friday, March 15, 2024
10:00 AM – 11:00 AM UTC

Speaker

  • Irina Chuchkina

    Volt

    Chief Marketing Officer

Moderator

  • Ekaterina Nosova

    Harbour.Space University

    GDG Organizer BCN, Product Manager

Host

  • Sumeet Ahuja

    Former Circle, PayPal, AT&T

    VP of Product; Startup investor and Advisor

Partner

Harbour.Space University logo

Harbour.Space University

Organizers

  • Joan Fuentes

    Wallapop

    Mobile software engineer

  • Carmen Ansio

    Freelance

    UX Engineer

  • Gabriela Soto

    Zurich Insurance

    Data Engineer

  • Rosemarie Garcia

    KeluoTech

    UX UI Designer

  • Júlia Calderón

    organizer

  • Javier González Béjar

    GDG Barcelona organizer

  • Ella Quimica

    GDG Barcelona organizer

  • Ekaterina Nosova

    Harbour.Space University

    Product Manager

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