GDSC: Search Analytics at Digitec Galaxus

In this talk, Dr. Abel Camacho Guardian, Senior Data Scientist, will present how Digitec Galaxus, the largest Swiss tech online shop, leverages data and machine learning to create more business value.

Mar 25, 2022, 5:00 – 6:00 PM

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About this event

Shared Event from GDSC (Please register at their community to join the event)
https://gdsc.community.dev/events/details/developer-student-clubs-eth-zurich-presents-search-analytics-at-digitec-galaxus/

In most online shops, the search box is the only place where users can express what they are looking for in their own words. When such search works, users find more, buy more, and, ultimately, are more likely to return to our shops. In this talk, Dr. Guardian will introduce the challenges and solutions faced in the design and development of their search engine at Digitec Galaxus. The talk will then dive into several examples of how machine learning can improve their users' search experience and how to measure the benefits of applying machine learning.

Speakers

  • Abel Guardian

    Digitec Galaxus

  • Leandro Von Krannichfeldt

    Digitec Galaxus

Organizers

  • Christof Büchi

    GDG Organizer

  • Lukas Elmer

    Elmer Software Engineering GmbH

    Senior Software Engineer

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