If you're spending money on Google Ads and not sure if it's working, you're not alone. Most business owners set up a campaign, hope for the best, and watch their budget disappear without knowing why. Google's AI has changed that — but only if you know how to use it.

This session shows you exactly how.

You'll learn how Google's Performance Max campaigns use AI to automatically find your best customers across Search, YouTube, Gmail and Maps — without you having to manage it manually. We'll walk through how to set one up, what budget and bidding settings actually mean in plain English, and how to write ad copy that Google's AI can work with using Gemini.

We'll also cover Demand Gen — Google's newer AI-powered campaign type designed to reach people before they're even searching for you, putting your business in front of the right audience at the right moment.

By the end of the session you'll know:

• Why your current campaigns might be underperforming and what to fix

• How to let Google's AI do the heavy lifting on optimization without losing control of your budget

• How to use Gemini to write and test ad copy faster

• Which numbers in your dashboard actually matter and what they're telling you

Whether you're already running ads or thinking about starting, this session will give you the confidence to use Google Ads as a real growth tool for your business.