GDG-PGH for Entrepreneurs: AI-Powered Customer Experiences

Every business owner knows that getting a customer is hard. Keeping one is where the real value is. And the businesses that keep customers, that turn a first purchase into a second and a second into a relationship, are almost always the ones that make customers feel like they matter.

AI makes that easier to do consistently, at scale, without a large team.

This session explores how business owners can use Google tools and Gemini to improve the customer experience at every stage of the journey, from the moment someone first discovers your business to the point where they are recommending you to everyone they know.

We will cover:

• How to use Gemini to respond to customer enquiries faster and more consistently, maintaining a professional and personal tone even when you are stretched thin and do not have time to craft every response from scratch

• How to build automated follow up sequences using AppSheet and Gmail so that no lead goes cold, no new customer feels forgotten and no existing client slips through the cracks

• How to collect customer feedback at the right moment using Google Forms and then use Gemini to analyze the responses, identify patterns and surface the insights that actually change how you operate

• How to use GA4 to understand where customers are dropping off in their journey with your business and what you can do to fix it

• How to personalize communications at scale so customers feel like you know them, even when you are serving hundreds of them

The businesses that win in the next decade will not necessarily be the ones with the best product or the lowest price. They will be the ones that make every customer feel like they are the only customer.

This session shows you how to build that experience into your business systematically, using tools you can set up this week.