Get ready to walk in your user’s shoes (literally… well, almost)!
We’re picking up right where we left off after comparing university websites. Now it’s time to bring those insights to life. In this session, we’ll create personas, map out user journeys, and sketch user flow diagrams to uncover how real people experience a university website.

This is where we turn “meh” experiences into “wow” moments by designing smoother, smarter, more human-centered flows.

Expect stories, stickies, and maybe a few “a-ha!” moments as we piece together what makes a great user experience tick. By the end, you’ll be thinking less like a designer behind a screen and more like a user on an adventure.