Google Analytics and SEO are often treated as tools you just set up and move on.

In reality, the real value comes from understanding the data and knowing how to act on it.

In this session with Batuhan Durmaz, we’ll focus on:

• How to read and interpret Google Analytics data correctly

• How search engines actually evaluate content

• How SEO, user behavior, and data-driven decisions connect in real life

Instead of memorizing metrics or chasing keywords, we’ll talk about building a clear perspective on traffic, content performance, and algorithm logic through practical examples.

If you want to stop guessing and start making sense of what the data is telling you, this session is for you.

Understand the algorithm — don’t just follow it.