Ready to transform your idea into a market-ready business strategy? Understanding the landscape you are entering is just as important as the technology you build. In this session, we go beyond basic assumptions to dive deep into the analytical frameworks that successful entrepreneurs use to dominate their niche.

We will cover the essentials of market sizing using TAM/SAM/SOM and master the art of competitive analysis through SWOT 2.0 and the Blue Ocean Strategy. Whether you are mapping out your revenue model or crafting a robust Go-to-Market (GTM) strategy, this workshop will provide the tactical insights needed to give your project a competitive edge in any ecosystem.

📅 Date: Tuesday, 19 May 2026

⏰ Time: 19:30 - 21:00 WIB

🌐 Online via Google Meet: https://meet.google.com/bgv-kudm-pwb

🎤 Speaker: Christian Davin Surjaputera - 6x Business Competition Winner

💡 What you’ll gain:

• Master market sizing (TAM/SAM/SOM) to validate your business potential

• Learn the Blue Ocean Strategy using Strategy Canvas and the Four Actions Framework

• Build a comprehensive Competitor Intelligence Framework covering revenue models and tech stacks

• Apply the TOWS Analysis to turn SWOT insights into actionable business strategies

• Develop a structured Go-to-Market (GTM) plan

👥 Who should join?

• Students participating in business plan competitions or hackathons

• Aspiring entrepreneurs and product managers looking for a strategic framework

• Tech enthusiasts who want to bridge the gap between coding and business viability

• Anyone eager to learn how to analyze market trends and competitors effectively

🎫 Seats are limited — secure your spot early!

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