This session established the strategic foundation of UX and product development. Participants explored the Product Lifecycle and how products evolve from introduction to decline. The session clarified Project Scope and its importance in defining clear boundaries and deliverables. It also introduced different types of UX Research (qualitative vs. quantitative, generative vs. evaluative) and concluded with the Double Diamond Design Process as a structured framework for problem exploration and solution development. The session emphasized structured thinking before jumping into design execution.