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Paywalls are a critical part of mobile app monetization. Adapty serves thousands of paywalls to millions of users. In this talk, I'll share:
How we built the paywall rendering on the SDK
Why we went native over HTML
How we managed to deliver sub-second paywall loading time for the 97th percentile across 100M+ requests per day without spending hundreds of thousands on infrastructure
We'll also share paywall insights that help increase conversion.
Kirill Potekhin is the CPO and Co-Founder of Adapty. With over 10 years in app development, he helps mobile teams grow subscription revenue faster and more efficiently using Adapty.
Adapty helps mobile apps manage in-app purchases, subscriptions, and refunds with a lightweight SDK and no-code paywall builder. You get real-time analytics, cohort tracking, and unlimited A/B testing, all without needing your own backend.
Tuesday, December 2, 2025
5:30 PM – 7:00 PM (UTC)
Adapty
CPO and Co-Founder
Tide
Head of Engineering