By the end of this workshop, participants will be able to effectively integrate AI in the field of digital marketing, how organizations can leverage artificial intelligence to enhance their marketing efforts, and make smarter, data-driven decisions.
28 RSVP'd
Part of the TypeShift.ca Foundation and Application Series.
Streamlining Strategy & AI-Driven Content Creation
20 min
Adly will kick off the session by exploring how AI is fundamentally transforming the digital marketing landscape. This segment covers the transition from traditional workflows to AI-assisted efficiency, focusing on how tools automate and scale communication without losing the brand's core value.
From Ideation to Campaign Launch: AI Tools in Action
20 min
A live, step-by-step demonstration showcasing AI platforms in real-time. Adly will walk through streamlining setting up automated above-the-line promotional campaigns to show how marketers can save hours of manual labor.
Optimizing Performance & The Future of Data-Driven Decisions
20 min
An interactive Q&A and group discussion focused on marketing performance analytics. Participants will discuss how to interpret AI-generated data insights, address implementation challenges in their own organizations, and map out smarter, data-driven strategies for the future.
Wednesday, July 22, 2026
12:00 AM – 1:00 AM (UTC)
NextGen Founders Lab
ᐳᐅ!DEVFESTYYC
Platforms
Technical Expert, Activation ᐳᐅ!DEVFESTYYC
AIRIA
Chapter Founder
GDG Organizer, People Experiences
atVenu
Director, Production ᐳᐅ!DEVFESTYYC
Director, Operations ᐳᐅ!DEVFESTYYC
The Adaptavist Group
GDG Organizer, Women Techmakers Ambassador
